The program tackled difficult subjects that often don’t receive adequate media attention: affirmative action, inter-racial romance, racial profiling, “white flight” from suburban integration, and other rights-based themes.The goal was to increase gatekeepers’ commitment to better coverage by identifying practical ways to approach major projects on racial issues, connect with ethnic communities, deepen multicultural dialogue, and help retain talented young journalists in the profession.
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This article was inspired by the global Let’s Do It! movement, which continues to organize World Cleanup Day events across more than 100 countries. To learn how you can participate, visit letsdoitworld.org or search for cleanup events in your local community. letsdoeit better
At first glance, “letsdoeit better” appears to be a simple, informal phrase—perhaps a typo or a casual motivational slogan. However, upon closer examination, it encapsulates a powerful philosophy for personal development, team dynamics, and organizational success. The phrase breaks down into three core components: (collective commitment), Do It (action orientation), and Better (continuous improvement). Together, they form a mindset that rejects stagnation and embraces iterative progress.
What made this movement possible? What can the rest of us learn from a bunch of Estonians who refused to accept that their forests had to stay dirty? The program tackled difficult subjects that often don’t
The final ingredient is the one that often gets overlooked: relentless, transparent, inspiring communication. The Let’s Do It! team didn’t hide behind polished PR statements. They told people exactly what they were trying to do, why it mattered, and how everyone could help.
Lena worked the night shift at the all-night diner across the street. She’d seen a lot of weird things: drunk philosophers crying into their milkshakes, a man trying to pay with a jar of pickles, two strangers who fell in love over a shared order of cold fries. But this graffiti felt different. It felt like a dare. If you share with third parties, their policies apply
The phrase "Let’s do it" is a call to action, but "Let’s do it better"
The mantra "let's do it better" is a lifelong commitment to self-discovery and optimization. It requires the humility to recognize your flaws, the discipline to implement small, sustainable changes, and the courage to learn from your mistakes. By committing to continuous improvement, you not only elevate the quality of your own work and life, but you also inspire those around you to raise their standards. Start today by asking yourself: What is one thing I can do better today than I did yesterday?
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