Write down your top 3 promises to the customer.
For Apple , product design and supply chain orchestration are core production activities. 2. Problem-Solving
| Business Type | Key Activities | |---|---| | SaaS | Platform development, cloud ops, security, onboarding, customer success | | E-commerce | Merchandising, order fulfillment, marketing, payments, returns handling | | Manufacturing | Product design, production planning, quality control, supplier management | | Marketplace | Platform ops, trust & safety, partner onboarding, payment reconciliation | | Consulting / Services | Client acquisition, project delivery, knowledge management, billing | | Freemium App | Feature development, user onboarding, monetization optimization, analytics | key activities business model
Every Key Activity today is a candidate for AI disruption.
What actions are needed to reach your customers, such as digital marketing or supply chain management?. Write down your top 3 promises to the customer
Netflix balances two distinct types of business models, meaning their activities are split between software engineering and Hollywood production.
What activities support maintaining the relationship (e.g., customer service, community management)?. Problem-Solving | Business Type | Key Activities |
Among these nine, one block acts as the engine room—the place where raw potential transforms into tangible value. That block is .
are the most critical actions a company must take to create and deliver its value proposition, reach customer segments, maintain customer relationships, and generate revenue. These activities bridge the gap between what we promise customers and what we actually provide. They are typically categorized into three types: production (designing/making a product), problem-solving (finding solutions for individual clients), and platform/network (managing a digital ecosystem). By identifying and optimizing these core actions, we ensure operational efficiency, competitive differentiation, and long-term value creation.
The article needs to be structured clearly. Should start with a strong introduction setting the context within the BMC. Then define key activities precisely, distinguishing them from other blocks like key resources and value propositions. Need to provide the common categorization (production, problem-solving, platform/network) with examples for each. Should include a step-by-step methodology to identify them, then discuss strategic optimization like outsourcing, automation, and the 80/20 rule. Connecting activities to cost structure and revenue streams is crucial for showing the bigger picture. Case studies would be very helpful to ground the theory in real examples. Finally, a practical checklist or summary for the reader to use.